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Cova, Bernard - In: Business horizons 57 (2014) 3, pp. 359-369

Persistent link: https://www.econbiz.de/10010359481

When Brand Community and Brand Valuation Collide : A Case Study

Cova, Bernard - 2010

Today, brand communities constitute an externality that brand valuation methods like the Interbrand Global Rankings try to account for. By incorporating this externality, such methods build a bridge between two worlds that are totally foreign to one another: the world of investors; and the world...

Persistent link: https://www.econbiz.de/10013141236

Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches

Cova, Bernard; White, Tim - In: Journal of marketing management : MM 26 (2010) 3/4, pp. 256-270

Persistent link: https://www.econbiz.de/10003984934

Control and power in online consumer tribes : the role of confessions

Yngfalk, Anna Fyrberg; Cova, Bernard; Pace, Stefano; … - 2013

Persistent link: https://www.econbiz.de/10010239556

Value creation versus destruction : the relationship between consumers, marketers and financiers

Cova, Bernard; Paranque, Bernard - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 147-158

Persistent link: https://www.econbiz.de/10009688873

Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches

Cova, Bernard; White, Tim - In: New Developments in Online Marketing, (pp. 77-91). 2014

Persistent link: https://www.econbiz.de/10010354584

Brand value creation versus destruction : the relationship between consumers, marketers, and financiers

Paranque, Bernard; Cova, Bernard - In: Finance reconsidered : new perspectives for a …, (pp. 245-261). 2016

Persistent link: https://www.econbiz.de/10011543064

Brand volunteering : value co-creation with unpaid consumers

Cova, Bernard; Pace, Stefano; Skålén, Per - In: Marketing theory 15 (2015) 4, pp. 465-485

Persistent link: https://www.econbiz.de/10011494733

Marketing with working consumers : the case of a carmaker and its brand community

Cova, Bernard; Pace, Stefano; Skålén, Per - In: Organization : the critical journal of organization, … 22 (2015) 5, pp. 682-701

Persistent link: https://www.econbiz.de/10011488175

Value slippage in brand transformation : a conceptualization

Cova, Bernard; Paranque, Bernard - In: The journal of product & brand management 25 (2016) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10011563006