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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Customer engagement, buyer-seller relationships, and social media
Sashi, C. M.
- In:
Management decision : MD
50
(
2012
)
2
,
pp. 253-272
Persistent link: https://www.econbiz.de/10009531358
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.
;
Brynildsen, Gina
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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