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Swedish Biotech Smes : The Veiled Values in Online Networks

Pitt, Leyland; van der Merwe, Rian; Salehi-Sangari, Esmail - 2012

This study considers the role of social networktheory in unveiling the hidden value in Internet networks in the Swedishbiotechnology industry. To value informal internet-based networks, socialnetwork analysis is used to identify key nodes in the network on the Internetfor small- to medium-sized...

Persistent link: https://www.econbiz.de/10014201235

Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers

Cheng, Zixuan Mia; Plangger, Kirk; Cai, Feng; Campbell, … - In: European journal of marketing 57 (2023) 3, pp. 718-744

Persistent link: https://www.econbiz.de/10014226003

Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning

Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719

Persistent link: https://www.econbiz.de/10014338319

E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space

Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22

Persistent link: https://www.econbiz.de/10003983334

Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F.; Nel, Deon; Heerden, Gené van - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 35-57

Persistent link: https://www.econbiz.de/10003983439

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers

Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183

Persistent link: https://www.econbiz.de/10009126418

Special issue: Social media

Pitt, Leyland F. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009126426

Unveiling videos : consumer-generated ads as qualitative inquiry

Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060

Persistent link: https://www.econbiz.de/10009316143

Luxury wine brand visibility in social media : an exploratory study

Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10009008218

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158