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~subject:"Social Web"
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Social Web
Consumer behaviour
120
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119
Relationship marketing
93
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91
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75
Retail trade
74
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36
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34
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34
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34
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33
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33
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29
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27
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27
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27
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24
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20
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20
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20
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19
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18
Online-Handel
18
Social web
18
Distribution channel
17
Vertriebsweg
17
Ladengestaltung
16
Preismanagement
16
Pricing strategy
16
Selling
16
Store design
16
Verkauf
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Grewal, Dhruv
11
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6
Roggeveen, Anne L.
4
Herhausen, Dennis
3
Ludwig, Stephan
3
Gu, Flora Fang
2
Leung, Fine F.
2
Ordenes, Francisco Villarroel
2
Ruyter, Ko de
2
Wetzels, Martin
2
Zhang, Jonathan Z.
2
Agarwal, Amit
1
Aguirre, Elizabeth
1
Bal, Anjali S.
1
Beitelspacher, Lauren Skinner
1
Benoit, Sabine
1
Bohling, Timothy R.
1
Bove, Liliana
1
Brown, James R.
1
Cummings, Krista Hill
1
Dant, Rajiv P.
1
Fang, Eric
1
Fossen, Beth
1
Grewal, Lauren
1
Guha, Abhijit
1
Henderson, Conor M.
1
Huang, Minxue
1
Hughes, Douglas E.
1
Kozlenkova, Irina V.
1
Li, Yiwei
1
Martin, Kelly D.
1
Mills, Adam
1
Ottley, Gary
1
Peters, Kay
1
Quach, Sara
1
Rapp, Adam
1
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1
Shankar, Venkatesh
1
Sunder, Sarang
1
Thaichon, Park
1
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Journal of marketing
5
Journal of the Academy of Marketing Science
3
The journal of consumer marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing education : JME
1
Journal of marketing research
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
18
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1
A Journal of Retailing retrospective based on ISI Web of Knowledge
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 527-531
Persistent link: https://www.econbiz.de/10003933711
Saved in:
2
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
3
Understanding the relational ecosystem in a connected world
Henderson, Conor M.
;
Palmatier, Robert W.
- In:
The connected customer : the changing nature of …
,
(pp. 37-75)
.
2010
Persistent link: https://www.econbiz.de/10003951885
Saved in:
4
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
5
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
6
Digital technologies : tensions in privacy and data
Quach, Sara
;
Thaichon, Park
;
Martin, Kelly D.
;
Weaven, Scott
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1299-1323
Persistent link: https://www.econbiz.de/10013463929
Saved in:
7
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
8
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
9
Social media and Big Data in consumer behaviour
Roggeveen, Anne L.
(
ed.
);
Grewal, Dhruv
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011524095
Saved in:
10
The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
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