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How and when do virtual influencers positively affect consumer responses to endorsed brands?
Volles, Barbara Kobuszewki; Park, Jaewoo; Van … - In: Journal of business research : JBR 183 (2024), pp. 1-15
Persistent link: https://www.econbiz.de/10015135908
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If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value
Vandenbroele, Jolien; Van Kerckhove, Anneleen; Geuens, … - In: Journal of business research : JBR 120 (2020), pp. 586-598
Persistent link: https://www.econbiz.de/10012417168
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Join the research : participant-led open-ended questions
Verhaeghe, Annelies; De Ruyck, Tom; Schillewaert, Niels - In: International journal of market research : JMRS ; the … 50 (2008) 5, pp. 655-678
Persistent link: https://www.econbiz.de/10003765000
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"Connected research" : how market research can get the most out of semantic web waves
Schillewaert, Niels; De Ruyck, Tom; Verhaeghe, Annelies - In: International journal of market research : JMRS ; the … 51 (2009) 1, pp. 11-27
Persistent link: https://www.econbiz.de/10003804968
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613