The emergence of crowdfunding could significantly ease the burden of raising funds for startup companies, and ultimately transform the nature of entrepreneurship and new firm creation. Under traditional funding mechanisms, entrepreneurs face considerable difficulties in obtaining external...

Given the limited research into the impact of social media on offline sales of durable goods, this study examines the dynamic relationships between firm-generated content (FGC), user-generated content (UGC), traditional media, and offline light vehicle sales. Data were collected from the...