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Social Web
Consumer behaviour
106,159
Konsumentenverhalten
103,716
Brand management
19,278
Theorie
19,031
Markenführung
18,864
Theory
18,714
Relationship marketing
13,852
Beziehungsmarketing
13,817
Marktforschung
13,366
Markenimage
10,099
Brand image
10,051
Markenartikel
9,585
Brand
9,441
Online-Handel
8,909
Online retailing
8,895
Market research
7,998
Social web
7,899
Customer satisfaction
7,613
Kundenzufriedenheit
7,441
Deutschland
6,534
Produktdifferenzierung
6,417
Product differentiation
6,379
Online-Marketing
6,292
Internet marketing
6,258
Germany
5,842
USA
5,601
Einzelhandel
5,577
Experiment
5,503
Retail trade
5,457
Service quality
5,437
Marketingmanagement
5,405
Dienstleistungsqualität
5,394
Marketing management
5,375
Werbewirkung
5,372
Advertising effects
5,319
United States
5,266
Electronic Commerce
5,144
E-commerce
4,980
Marketing
4,664
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Filieri, Raffaele
27
Dwivedi, Yogesh K.
24
Law, Rob
22
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
18
Martínez-López, Francisco J.
18
Rita, Paulo
18
Hajli, Nick
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Stephen, Andrew T.
14
Bilgihan, Anil
13
Ko, Eunju
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Cova, Bernard
12
Gázquez-Abad, Juan Carlos
12
Moe, Wendy W.
12
Okumus, Fevzi
12
Veloutsou, Cleopatra
12
Harrigan, Paul
11
Hennig-Thurau, Thorsten
11
Malthouse, Edward C.
11
Schweidel, David A.
11
Füller, Johann
10
Karjaluoto, Heikki
10
Kozinets, Robert V.
10
Liao, Junyun
10
Luo, Xueming
10
Moro, Sérgio
10
Aw, Eugene Cheng-Xi
9
Brandão, Amélia Maria Pinto da Cunha
9
Cheah, Jun-Hwa
9
Chintagunta, Pradeep K.
9
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15
GFK
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Center Data
14
Wageningen Economic Research
14
IGI Global
6
American Marketing Association
3
Information Resources Management Association
3
De Gruyter Oldenbourg
2
European Parliament / Directorate-General for Internal Policies of the Union
2
National Bureau of Economic Research
2
Springer International Publishing
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
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European Commission / Joint Research Centre
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1
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George Routledge & Sons <London>
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität/Universität der Bundeswehr Hamburg
1
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Journal of business research : JBR
334
Journal of retailing and consumer services
277
International journal of internet marketing and advertising : IJIMA
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
102
Technological forecasting & social change : an international journal
91
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
The journal of product & brand management
78
Journal of internet commerce
76
International journal of advertising : the review of marketing communications
75
Journal of promotion management : innovations in planning and applied research
73
Psychology & marketing
71
International journal of hospitality management
68
The journal of brand management : an international journal
67
Tourism management : research, policies, practice
67
International journal of consumer studies
65
Journal of marketing communications
65
Electronic commerce research
64
Asia Pacific journal of marketing and logistics
61
International journal of electronic marketing and retailing : IJEMR
60
Information systems research : ISR
59
Journal of management information systems : JMIS
57
Journal of electronic commerce research : JECR
56
International journal of contemporary hospitality management
53
Journal of marketing management : JMM ; journal of the Academy of Marketing
49
Journal of marketing management : MM
48
Journal of marketing
46
Cogent business & management
45
International journal of business information systems : IJBIS
44
Journal of hospitality marketing & management
44
Marketing intelligence & planning
44
Marketing science
43
International journal of technology marketing : IJTMkt
40
International journal of e-business research : an official publication of the Information Resources Management Association
39
Journal of travel and tourism marketing
39
Management science : journal of the Institute for Operations Research and the Management Sciences
38
Journal of fashion marketing and management
37
SpringerLink / Bücher
37
Journal of strategic marketing
36
European journal of marketing
35
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ECONIS (ZBW)
7,899
EconStor
4
OLC EcoSci
1
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1
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date (oldest first)
1
Refining virtual co-creation from a consumer perspective
Füller, Johann
- In:
California management review
52
(
2009/10
)
2
,
pp. 98-122
Persistent link: https://www.econbiz.de/10003960523
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
The use of Facebook to promote drinking among young consumers
Moraes, Caroline
;
Michaelidou, Nina
;
Meneses, Rita W.
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1377-1401
Persistent link: https://www.econbiz.de/10010433917
Saved in:
4
Von der Virtual Community zur Virtual World - die Marke in Second Life
Backhaus, Klaus
;
Blechschmidt, Boris
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 321-336)
.
2007
Persistent link: https://www.econbiz.de/10003530276
Saved in:
5
Motivations for and outcomes of participating in research online communities
Bang, Juyoung
;
Youn, Seounmi
;
Rowean, James
;
Jennings, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 238-256
Persistent link: https://www.econbiz.de/10011887316
Saved in:
6
What is rogue marketing? : an exploration of how hard seltzer sparked a social media phenomenon
Norris, Cortney L.
;
Taylor, D. Christopher
;
Taylor, …
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10013361905
Saved in:
7
Influencing search
Janssen, Maarten C. W.
;
Williams, Cole
- In:
The Rand journal of economics
55
(
2024
)
3
,
pp. 442-462
Persistent link: https://www.econbiz.de/10015158041
Saved in:
8
Influencing search
Janssen, Maarten C. W.
;
Williams, Cole
-
2021
Persistent link: https://www.econbiz.de/10012482939
Saved in:
9
How rejected recommendations shape recommenders' future product intentions
Hall, Matthew J.
;
Hyodo, Jamie D.
;
Kristofferson, Kirk
- In:
Journal of consumer psychology : JCP ; the official …
35
(
2025
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10015358336
Saved in:
10
Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
Romero-Rodriguez, Luis M.
;
Castillo-Abdul, Bárbara
- In:
The journal of management development
42
(
2023
)
6
,
pp. 425-435
Persistent link: https://www.econbiz.de/10014332115
Saved in:
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