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Presentation of celebrities' private life through visual social media
Klostermann, Jan; Meißner, Martin; Max, Alexander; … - In: Journal of business research : JBR 156 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013534248
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Some remarks on the internal consistency of online consumer reviews
Schindler, Diana; Decker, Reinhold - In: Australasian marketing journal 21 (2013) 4, pp. 221-227
Persistent link: https://www.econbiz.de/10010242965
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Online reviews as a source of marketing research data : a literature analysis
Tuma, Michael Nche; Decker, Reinhold - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 287-316
Persistent link: https://www.econbiz.de/10010394750
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Konsumentenforschung im Web 2.0 : Analyse von Online-Rezensionen zur kundenorientierten Produktgestaltung
Decker, Reinhold; Gnibba-Yukawa, Kumiko - In: Marketing : ZFP ; journal of research and management 31 (2009) 2, pp. 117-136
Persistent link: https://www.econbiz.de/10003857655
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Konsumentenforschung in Web 2.0 : quantitative Analyse digitaler Kundenmeinungen am Beispiel der Mobiltelefonindustrie
Decker, Reinhold; Gnibba-Yukawa, Kumiko - 2008
Persistent link: https://www.econbiz.de/10003863257
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Extracting brand information from social networks : integrating image, text, and social tagging data
Klostermann, Jan; Plumeyer, Anja Maria; Böger, Daniel; … - In: International journal of research in marketing : IJRM ; … 35 (2018) 4, pp. 538-556
Persistent link: https://www.econbiz.de/10011956586
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The effect of corporate political advocacy on brand perception : an event study analysis
Klostermann, Jan; Hydock, Chris; Decker, Reinhold - In: The journal of product & brand management 31 (2022) 5, pp. 780-797
Persistent link: https://www.econbiz.de/10013407541
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347