Based on consumers’ “cognitive→affective→behavior” hierarchy theory of reaction, this paper builds the relational model of electronic word-of-mouth (eWOM) information (from two dimensions, quantity and timeliness), consumer trust, and purchase intention under C2C environment. The...

It is well established in the literature that customer retention is at least as important as customer acquisition, especially in the freemium-based virtual economy, in which individuals are connected by multi-relational social networks, such as the “friendships” and “guilds” (virtual...

Abstract: The research on residents' emotional tendencies of electricity price policy is of great significance for improving residents' emotions and ensuring the effect of electricity policy. However, residents' policy emotions are often neglected. Based on 149950 real-time text data and natural...