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Kimmel, Allan J. (contributor); … - 2014

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Kimmel, Allan J.; Kitchen, Philip J. - In: Word of mouth and social media, (pp. 4-4-19). 2014

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Izzal Asnira Zolkepli; Kamarulzaman, Yusniza; Kitchen, … - In: Journal of marketing theory and practice 26 (2018) 4, pp. 412-430

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Lyes, Amy; Palakshappa, Nitha; Bulmer, Sandy - In: Marketing in the socially-networked world : challenges …, (pp. 249-256). 2013

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Dodds, Sarah; Palakshappa, Nitha; Bulmer, Sandy; … - In: Journal of consumer marketing 41 (2024) 4, pp. 378-390

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