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It has been conjectured that the peer-based recommendations associated with electronic commerce lead to a redistribution of demand from popular products or "blockbusters" to less popular or "niche" products, and that electronic markets will therefore be characterized by a "long tail" of demand...
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By the end of 2016 about 653 million people in the Asia Pacific region are expected to buy goods and services online. Out of these, a large chunk of customers will be from India. E-commerce is one of the fastest growing sectors in this region. According to the Associated Chambers of Commerce and...
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