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International journal of electronic commerce : IJEC
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Virtual community loyalty : an interpersonal-interaction perspective
Shen, Yung-cheng
;
Huang, Chun-yao
;
Chu, Chia-hsien
; …
- In:
International journal of electronic commerce : IJEC
15
(
2010/11
)
1
,
pp. 49-73
Persistent link: https://www.econbiz.de/10008758847
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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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