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Out on the pull : how small firms are making themselves sexy with new online promotion techniques

Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168

Persistent link: https://www.econbiz.de/10003739632

The online connection : transforming marketing strategy for small businesses

Harris, Lisa; Rae, Alan - In: Journal of business strategy 31 (2010) 2, pp. 4-12

Persistent link: https://www.econbiz.de/10003961192

Social networks : the future of marketing for small business

Harris, Lisa; Rae, Alan - In: Journal of business strategy 30 (2009) 5, pp. 24-31

Persistent link: https://www.econbiz.de/10003923653

Web 2.0 and micro-businesses : an exploratory investigation

Barnes, David; Clear, Fintan; Dyerson, Romano; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 687-711

Persistent link: https://www.econbiz.de/10009680630

Marketing the e-business

Harris, Lisa; Dennis, Charles - 2007 - 2nd ed.

Persistent link: https://www.econbiz.de/10003534819

Marketing the e-business

Harris, Lisa - 2008 - Second edition.

History, definitions. and frameworks -- The e-business environment -- E-marketing research -- E-marketing strategy -- Consumer behaviour and e-segmentation -- Customer relationship marketing -- Multi-channel marketing -- Online branding -- Online marketing communications -- E-retailing : from...

Persistent link: https://www.econbiz.de/10014499694

Engaging customers on Facebook : challenges for e-retailers

Harris, Lisa; Dennis, Charles - In: Journal of consumer behaviour : an international … 10 (2011) 6, pp. 338-346

Persistent link: https://www.econbiz.de/10009424839