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Asia Pacific journal of marketing and logistics
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Psychology & marketing
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ECONIS (ZBW)
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Harvesting sustainability : how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Chang, Man Kit
; …
- In:
Psychology & marketing
42
(
2025
)
2
,
pp. 444-469
Persistent link: https://www.econbiz.de/10015373133
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Exploring the nexus of social media influencers and consumer brand engagement
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Yang, Morgan X.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2370-2385
Persistent link: https://www.econbiz.de/10013553006
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