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~subject:"Social Web"
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Social Web
Konsumentenverhalten
104,080
Consumer behaviour
104,071
Relationship marketing
13,024
Beziehungsmarketing
13,022
Theorie
12,575
Theory
12,575
Brand management
9,040
Markenführung
9,032
Online retailing
8,880
Online-Handel
8,879
Markenimage
7,963
Brand image
7,955
Customer satisfaction
7,297
Kundenzufriedenheit
7,292
Social web
7,186
Brand
6,962
Markenartikel
6,939
Online-Marketing
5,717
Internet marketing
5,705
Experiment
5,330
Service quality
5,263
Dienstleistungsqualität
5,261
Einzelhandel
5,080
Retail trade
5,041
Werbewirkung
4,947
Advertising effects
4,938
Electronic Commerce
4,864
E-commerce
4,792
Emotion
4,467
USA
4,299
United States
4,232
Private consumption
3,830
Privater Konsum
3,829
Marketingmanagement
3,742
Marketing management
3,732
Werbung
3,732
Advertising
3,717
Deutschland
3,717
Germany
3,676
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4,350
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1,377
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223
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6,230
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956
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110
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110
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76
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76
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63
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45
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28
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8
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7,086
German
102
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Filieri, Raffaele
28
Dwivedi, Yogesh K.
24
Law, Rob
23
Loureiro, Sandra Maria Correia
21
Hollebeek, Linda D.
18
Rita, Paulo
17
Martínez-López, Francisco J.
16
Flavián Blanco, Carlos
14
Ozuem, Wilson
14
Bilgihan, Anil
13
Okumus, Fevzi
13
Rana, Nripendra P.
13
Ranfagni, Silvia
13
Septianto, Felix
13
Tan, Yong
13
Usman, Osly
13
Akram, Umair
12
Bigné Alcañiz, J. Enrique
12
Casaló, Luis V.
12
Gázquez-Abad, Juan Carlos
12
Hennig-Thurau, Thorsten
12
Ko, Eunju
12
Stephen, Andrew T.
12
Hajli, Nick
11
Malthouse, Edward C.
11
Veloutsou, Cleopatra
11
Harrigan, Paul
10
Schivinski, Bruno
10
Schweidel, David A.
10
Yoon, Hye Jin
10
Aw, Eugene Cheng-Xi
9
Cheah, Jun-Hwa
9
Füller, Johann
9
Luo, Xueming
9
Mariani, Marcello M.
9
Moe, Wendy W.
9
Moro, Sérgio
9
Ooi, Keng-Boon
9
Pavlou, Paul A.
9
Rather, Raouf Ahmad
9
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Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Springer Fachmedien Wiesbaden
8
IGI Global
6
American Marketing Association
3
European Parliament / Directorate-General for Internal Policies of the Union
2
Information Resources Management Association
2
National Bureau of Economic Research
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Consumers, Health and Food Executive Agency
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
European Commission / Directorate-General for Justice and Consumers
1
European Commission / Joint Research Centre
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Großbritannien / Department for Business, Energy & Industrial Strategy
1
Handelshochschule Leipzig
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
IFLA General Conference
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
311
Journal of retailing and consumer services
274
International journal of internet marketing and advertising : IJIMA
126
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
112
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
104
Technological forecasting & social change : an international journal
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
74
The journal of product & brand management
74
International journal of hospitality management
73
Journal of marketing communications
73
International journal of advertising : the review of marketing communications
72
Journal of promotion management : innovations in planning and applied research
72
Journal of internet commerce
71
Psychology & marketing
68
Electronic commerce research
64
International journal of consumer studies
64
International journal of electronic marketing and retailing : IJEMR
61
Tourism management : research, policies, practice
60
Asia Pacific journal of marketing and logistics
58
Journal of management information systems : JMIS
57
Information systems research : ISR
56
Journal of electronic commerce research : JECR
55
International journal of contemporary hospitality management
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
The journal of brand management : an international journal
47
Cogent business & management
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
43
Young consumers : insight and ideas for responsible marketers
43
Journal of marketing
42
Marketing intelligence & planning
40
Marketing science
40
Journal of marketing management : MM
39
Journal of travel and tourism marketing
38
Management science : journal of the Institute for Operations Research and the Management Sciences
38
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of technology marketing : IJTMkt
37
International journal of electronic commerce : IJEC
35
Journal of fashion marketing and management
35
Journal of strategic marketing
35
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ECONIS (ZBW)
7,186
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1
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date (oldest first)
1
Theoretical framework for knowledge sharing and co-creation of messages on digital platforms : a consumer knowledge management perspective
Barker, Rachel
;
Hanekom, Janette
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013532230
Saved in:
2
Virtual influencers as an emerging marketing theory : a systematic literature review
Laszkiewicz, Anna
;
Kalińska-Kula, Magdalena
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2479-2494
Persistent link: https://www.econbiz.de/10014427324
Saved in:
3
Social network influences on young tourists : an exploratory analysis of determinants of the purchasing intention
Di Pietro, Loredana
;
Pantano, Eleonora
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10010256424
Saved in:
4
Creating value through membership and participation in sport fan consumption communities
Hedlund, David P.
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10010337060
Saved in:
5
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
6
Empirical insights on the effect of user-generated website features on micro-conversions
Holsing, Christian
;
Schultz, Carsten D.
- In:
International journal of e-business research : an …
9
(
2013
)
4
,
pp. 33-46
Persistent link: https://www.econbiz.de/10010354430
Saved in:
7
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
8
Making reservations online : the impact of consumer-written and system-aggregated user-generated content (UGC) in travel booking websites on consumers’ behavioral intentions
Jin, Seunga Venus
;
Phua, Joe
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 101-117
Persistent link: https://www.econbiz.de/10011484660
Saved in:
9
Consumer interest in major league baseball : an analytical modeling of Twitter
Watanabe, Nicholas
;
Yan, Grace
;
Soebbing, Brian P.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 207-220
Persistent link: https://www.econbiz.de/10011489246
Saved in:
10
Principle-based consumption communities : exploring the meanings derived from socially conscious consumption practices
Hafey DeVincenzo, Marie
;
Scammon, Debra L.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 143-155
Persistent link: https://www.econbiz.de/10011414115
Saved in:
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