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Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J. - In: Journal of business research : JBR 70 (2017), pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.; Glynn, Mark S.; Brodie, Roderick J. - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.; Brodie, Roderick J.; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
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Special issue: Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D. (ed.); Brodie, Roderick J. (ed.) - 2016
Persistent link: https://www.econbiz.de/10011591877
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Non-monetary social and network value : understanding the effects of non-paying customers in new media
Hollebeek, Linda D.; Brodie, Roderick J. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 169-174
Persistent link: https://www.econbiz.de/10011591889
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Engagement platforms in the sharing economy : conceptual foundations and research directions
Breidbach, Christoph F.; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 761-777
Persistent link: https://www.econbiz.de/10011730623
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Engagement platforms in social entrepreneurial ecosystems
Fehrer, Julia; Baker, Jonathan J.; Brodie, Roderick J. - In: Perspektiven des Dienstleistungsmanagements : aus Sicht …, (pp. 153-172). 2020
Persistent link: https://www.econbiz.de/10012224489
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Peer-to-peer interactions in the sharing economy : exploring the role of reciprocity within a Chinese social network
Starr, Richard G., Jr.; Zhu, Andrew Q.; … - In: Australasian marketing journal 28 (2020) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10012599958
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Editorial: How to get great research cited
Lindgreen, Adam; Di Benedetto, C. Anthony; Brodie, … - In: Industrial marketing management : the international … 89 (2020), pp. A1-A7
Persistent link: https://www.econbiz.de/10012288739