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Social Web
Consumer behaviour
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India
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HD28 .M4143 no.88-
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International journal of electronic business : IJEB
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International journal of intelligent enterprise
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
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Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao
;
Kumar, Arvind
;
Rao, Bramhani
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Saved in:
3
Ascendancy of SNS information and age difference on intention to buy eco-friendly offerings : meaningful insights for e-tailers
Gulati, Shabnam
;
Gursimranjit Singh
;
Kumar, Arvind
- In:
International journal of electronic business : IJEB
19
(
2024
)
4
,
pp. 435-450
Persistent link: https://www.econbiz.de/10015412298
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