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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy; Hung, Yu-Chen - In: The journal of product & brand management 32 (2023) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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Perceived justice and the sharing of brand experience in virtual travel communities : a study of airline passengers
Mahrous, Abeer Abdelrahman - In: South Asian journal of management : SAJM 30 (2023) 2, pp. 7-23
Persistent link: https://www.econbiz.de/10014340551
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using facial expression and linguistic analysis
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Assessing how an unofficial brand partnership affects a brand image : the case of the Satan Shoes
Song, Y. Greg; Looi, Jiemin; Kang, Eun Yeon - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 505-520
Persistent link: https://www.econbiz.de/10014373724
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Brand hate experiences and the role of social media influencers in altering consumer emotions
Odoom, Raphael; Kosiba, John Paul Basewe; Odoom, … - In: The journal of brand management : an international journal 31 (2024) 5, pp. 529-542
Persistent link: https://www.econbiz.de/10015192453
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Does consumer empowerment enhance brand page stickiness? : the role of brand page experience and brand love
Mostafa, Rania B.; Temerak, Mohamed Sobhy - In: Journal of research in interactive marketing : … 18 (2024) 6, pp. 1136-1154
Persistent link: https://www.econbiz.de/10015324460
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Greenwashing and brand perception : a consumer sentiment analysis on organisations accused of greenwashing
Baxter, Katherine; Ghandour, Rajab; Histon, Wendy - In: International journal of internet marketing and … 21 (2024) 1/2, pp. 149-179
Persistent link: https://www.econbiz.de/10015066821
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Harnessing the power of brand social media marketing on consumer online impulse buying intentions : a stimulus-organism-response framework
Safeer, Asif Ali - In: The journal of product & brand management 33 (2024) 5, pp. 533-544
Persistent link: https://www.econbiz.de/10015165158
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Developing affective brand commitment through social media
Turri, Anna M.; Smith, Karen H.; Kemp, Elyria - In: Journal of electronic commerce research : JECR 14 (2013) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10010208519