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~subject:"Social Web"
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Social Web
Consumer behaviour
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pricing
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Libai, Barak
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ECONIS (ZBW)
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1
Influencer marketing unlocked : understanding the value chains driving the creator economy
Libai, Barak
;
Rosario, Ana Babić
;
Beichert, Maximilian
; …
- In:
Journal of the Academy of Marketing Science
53
(
2025
)
1
,
pp. 4-28
Persistent link: https://www.econbiz.de/10015192976
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2
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
3
Customer-to-customer interactions: broadening the scope of word of mouth research
Libai, Barak
;
Bolton, Ruth
;
Bügel, Marnix S.
;
Ruyter, Ko de
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 267-282
Persistent link: https://www.econbiz.de/10008652134
Saved in:
4
Sources of social value in word-of-mouth programs
Libai, Barak
;
Muller, Eitan
;
Peres, Renana
- In:
MSI reports : working paper series
(
2010
)
1
,
pp. 161-208
Persistent link: https://www.econbiz.de/10008992308
Saved in:
5
Social effects on customer retention
Nitzan, Irit
;
Libai, Barak
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 143-192
Persistent link: https://www.econbiz.de/10009006665
Saved in:
6
The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
Saved in:
7
Seeding, referral, and recommendation : creating profitable word-of-mouth programs
Haenlein, Michael
;
Libai, Barak
- In:
California management review
59
(
2017
)
2
,
pp. 68-91
Persistent link: https://www.econbiz.de/10011697206
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