With social and digital media reshaping the way business is conducted, and the number of companies embracing the new social medium, this book revisits CSR practices from a digital perspective. The volume explores the impact and influence of the new 'social' on responsibility and its feasibility,...

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such...

Purpose Facebook has become a phenomenon – used by millions all over the world. Supposedly its purpose is to enable us to keep in touch with our friends, although for some there is a competitive element in collecting as many friends as possible. It is however difficult to believe that anyone...