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Rules of attraction : females perception of male self-representation in a dating app
Roshchupkina, Olga; Kim, Olga; Lee, Eun-Ju - In: Asia marketing journal 24 (2023) 4, pp. 169-177
Persistent link: https://www.econbiz.de/10013555700
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"Two rivers" brain map for social media marketing : reward and information value drivers of SNS consumer engagement
Zhang, Jing; Lee, Eun-Ju - In: Journal of business research : JBR 149 (2022), pp. 494-505
Persistent link: https://www.econbiz.de/10013325635
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Brain buzz for Facebook? : neural indicators of SNS content engagement
Zhang, Jing; Yun, Jin Ho; Lee, Eun-Ju - In: Journal of business research : JBR 130 (2021), pp. 444-452
Persistent link: https://www.econbiz.de/10012544855