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Marketing meets social media : classification and evolution of Internet marketing
Ayanso, Anteneh; Lertwachara, Kaveepan; Mokaya, Brian - In: Harnessing the power of social media and web analytics, (pp. 1-28). 2014
Persistent link: https://www.econbiz.de/10010340878
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A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue; Marsden, James R.; Ross, William T.; Wang, Gang - In: Information systems research : ISR 31 (2020) 4, pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
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Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh; Gopal, Ram; Patterson, Raymond A.; … - In: Journal of management information systems : JMIS 40 (2023) 3, pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
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Design improvements for message propagation in malleable social networks
Gopal, Ram; Hidaji, Hooman; Patterson, Raymond A.; … - In: Production and operations management : an international … 25 (2016) 6, pp. 993-1005
Persistent link: https://www.econbiz.de/10011507685
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Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
Wang, Lei; Gunasti, Kunter; Shankar, Ramesh; Pancras, Joseph - In: MIS quarterly 44 (2020) 4, pp. 1987-2011
Persistent link: https://www.econbiz.de/10012404015
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The good, the bad, and the social media : financial implications of social media reactions to firm-related news
Peng, Jing; Zhang, Juheng; Gopal, Ram - In: Journal of management information systems : JMIS 39 (2022) 3, pp. 706-732
Persistent link: https://www.econbiz.de/10013367801
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Digital Music and Online Sharing : Software Piracy 2.0?
Bhattacharjee, Sudip; Gopal, Ram D.; Sanders, G. L. - 2014
Persistent link: https://www.econbiz.de/10014029395