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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Building a socially responsible global community? : communicating B Corps on social media
Lepkowska-White, Elzbieta; Parsons, Amy L.; Wong, Bridget; … - In: Corporate communications : an international journal 28 (2023) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10013554000
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Social media marketing management : a conceptual framework
Parsons, Amy L.; Lepkowska-White, Elzbieta - In: Journal of internet commerce 17 (2018) 2, pp. 81-95
Persistent link: https://www.econbiz.de/10011987420