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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions

Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 129-143

Persistent link: https://www.econbiz.de/10012060950

In it together : brands benefit after a transgression when perceived as co-owners of the brand community

Kuchmaner, Christina A.; Johnson, Jennifer Wiggins; … - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 3/4, pp. 190-216

Persistent link: https://www.econbiz.de/10014549748

Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations

Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245

Persistent link: https://www.econbiz.de/10011779143

Human agency, social networks, and FOSS project success

Wang, Jing; Hu, Michael Y.; Shanker, Murali - In: Journal of business research : JBR 65 (2012) 7, pp. 977-984

Persistent link: https://www.econbiz.de/10009562208

Social media : influencing customer satisfaction in B2B sales

Agnihotri, Raj; Dingus, Rebecca; Hu, Michael Y.; Krush, … - In: Industrial marketing management : the international … 53 (2016), pp. 172-180

Persistent link: https://www.econbiz.de/10011448094

Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda

Nunan, Daniel; Sibai, Olivier; Schivinski, Bruno; … - In: Industrial marketing management : the international … 75 (2018), pp. 31-36

Persistent link: https://www.econbiz.de/10011963365

User's cognitive-behavior-based preference access under disease-specific online medical inquiry text mining

Liu, Xin; Zhou, Yanju; Wang, Zongrun; Wang, Wei; Kumar, Ajay - In: IEEE transactions on engineering management : EM 70 (2023) 8, pp. 2827-2845

Persistent link: https://www.econbiz.de/10014364774

Mobilized social capital and career success : a model of retrieval, referral, and reinforcement

Zhao, Helen H.; Liu, Shuning; Zheng, Xiaoming; Li, Ning; … - In: Journal of vocational behavior 157 (2025), pp. 1-18

Persistent link: https://www.econbiz.de/10015386456

Rethinking value co-creation and loyalty in virtual travel communities : how and when they develop

Zhu, Tengteng; Zhang, Lu; Zeng, Chuhong; Liu, Xin - In: Journal of retailing and consumer services 69 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013401783

Rethinking Value Co-Creation and Loyalty in Virtual Travel Communities : How and When They Develop

Zhu, Tengteng; Zhang, Lu; Zeng, Chuhong; Liu, Xin - 2022

Although the user stickiness of virtual travel communities has been widely discussed, few studies have explored the formation mechanism of user loyalty from the perspective of value co-creation. Using trust theory and value co-creation theory, this study explores the antecedent and consequence...

Persistent link: https://www.econbiz.de/10014082532