Purpose With the rise of social media, the practice of innovation management is changing rapidly as well. While the opening up of corporate innovation processes can be observed in literature as well as in practice (commonly known as “Open Innovation”), we draw the reader’s attention to the...

Social media offers huge potential for corporate communication and branding activities. However, due to the novelty of the research field, many mechanisms regarding communication effectivity are still not fully understood. The aim of this study is therefore to investigate the influence of...

Social media represents a substantially new way of communicating with customers. Whereas marketers used to spread their messages without receiving any direct feedback or reactions, customers now have the possibility to instantly reply to companies' communication efforts. Adapting to altered...

Corporate innovation management geared to long-term success calls for a strategy to grow innovations into a substantial competitive advantage. This, however, coincides with an enormous failure-rate at the market, especially in the field of breakthrough innovations. Hence, in recent times,...

Online social media plays an important role in the marketing communications mix of many companies. Thus, scholars have recently tried to uncover patterns that have a positive impact on the effectiveness of social media communication, predominantly focusing on message characteristics. Although a...

Die Digitalisierung stellt eine der größten Herausforderungen für kreditgenossenschaftliche Geschäftsmodelle dar, bietet aber auch zahlreiche Chancen. Das vorliegende Werk behandelt in mehreren wissenschaftlichen sowie praxisnahen Beiträgen die Auswirkungen der Digitalisierung auf die...

Einführung und Überblick -- Konzeptionelle Überlegungen und Strategien / Leontin K. Grafmüller, Matthias Ra, Kathrin M. Möslein Die -- Genossenschaftsbank im Web 2.0 / Tanja Jovanovic, Kai-Ingo Voigt -- Auswirkungen der Digitalisierung auf Genossenschaftsbanken : eine...