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Social media managers' customer orientation, service climate and social media followers' willingness to pay : moderated mediation model with triadic data
Varela Neira, Concepción; Coelho, Filipe; … - In: European journal of marketing 57 (2023) 4, pp. 1130-1160
Persistent link: https://www.econbiz.de/10014252257
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Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: Journal of business research : JBR 135 (2021), pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
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Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
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The impact of trust and electronic word-of-mouth reviews on purchasing intention
Torres, Joana; Torres, Pedro M.; Augusto, Mário Gomes - In: International journal of entrepreneurship and small business 37 (2019) 1, pp. 136-151
Persistent link: https://www.econbiz.de/10012056955
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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Does peer-to-peer crowdfunding boost refugee entrepreneurs?
Correia, Ricardo Emanuel; Duarte, Fábio; Gama, Ana … - In: Finance research letters 46 (2022) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10013341287