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Social media mavenism : toward an action-based metric for knowledge dissemination on social networks
Aljukhadar, Muhammad; Senecal, Sylvain; Poirier, … - In: Journal of marketing communications 26 (2020) 6, pp. 636-665
Persistent link: https://www.econbiz.de/10012263764
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Consumer self-construal modulates the relevance of E-tail socialness
Aljukhadar, Muhammad; Senecal, Sylvain - In: Baltic journal of management : BJM 18 (2023) 5, pp. 545-562
Persistent link: https://www.econbiz.de/10014487537
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Consumer empowerment in consumer-firm relationships : conceptual framework and implications for research
Akhavannasab, Sanam; Dantas, Danilo C.; Senecal, Sylvain - In: AMS review : official publication of the Academy of … 8 (2018) 3/4, pp. 214-227
Persistent link: https://www.econbiz.de/10011975504