Social networks are becoming an efficient tool for IT-based business, by providing several services for both consumers and marketers. The aim of this paper is to investigate to what extend social networks, as Facebook, influence consumer's purchasing decision through a quantitative analysis...

"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...

"This book focuses on how new architecture of knowledge can be used to create competitive advantages variables for different business organizations and the role of social media in this process. The chapters use theoretically-based logic to conceptualize new theory, integrate existing theory, and...