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Social media and consumer choice
Bronner, Fred; Hoog, Robert de - In: International journal of market research : JMRS ; the … 56 (2014) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10010242931
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Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde; Noort, Guda van; Muntinga, Daniël G.; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter C.; … - In: Journal of interactive marketing : a quarterly … 53 (2021), pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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Striving for more than just profit : examining the relationship between cause-related brand posts and social media engagement
Snoeij, Sanne Smit; Mazerant, Komala; Klaassen, Kristel; … - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 229-242). 2024
Persistent link: https://www.econbiz.de/10015064339
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Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van; Willemsen, Lotte M. - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
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"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
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Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.; Mazerant, Komala; Kamphuis, Anne-Lise - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
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Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala; Willemsen, Lotte M.; Neijens, Peter; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
Willemsen, Lotte M.; Withuis, Iris; Brom, Marije; … - In: International journal of advertising : the review of … 44 (2025) 1, pp. 109-130
Persistent link: https://www.econbiz.de/10015194217
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Webcare as customer relationship and reputation management? motives for negative electronic word of mouth and their effect on webcare receptiveness
Willemsen, Lotte; Neijens, Peter C.; Bronner, Fred A. - In: The changing roles of advertising : [extended versions …, (pp. 55-69). 2013
Persistent link: https://www.econbiz.de/10009773057