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A Segmentation Study of Beach Rental-by-Owner Online Inquiring Customers

Hill, William W. - 2011

In recent years, with the movement of vacation planning to the online setting, a segment that has emerged is the vacation rental-by-owner lodging market. Vacation property owners are now often renting their property on their own through the virtual marketplace. Accordingly, this study proposes...

Persistent link: https://www.econbiz.de/10014184143

Market Segmentation of Facebook Users

Dash, Raj - 2014

In this paper, I develop afresh a comprehensive approach to market segmentation of Facebook users. The approach considers the implications of Facebook’s multi-sided platform (MSP) based business model. Using cluster analysis of survey data, I develop a basic 3 segments solution for the online...

Persistent link: https://www.econbiz.de/10014038532

The hidden gems in online reviews : unraveling how the expressions of affective needs impact review usefulness

Yang, Tong; Zhang, Chen; Wu, Jie; Zhang, Junming - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 234-256

Persistent link: https://www.econbiz.de/10015189127

Exploring social media user segmentation and online brand profiles

Foster, Mary; West, Bettina; Francescucci, Anthony - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 4-17

Persistent link: https://www.econbiz.de/10009373410

Bringing product and consumer ecosystems to the strategic forefront

Dass, Mayukh; Kumar, Shivina - In: Business horizons 57 (2014) 2, pp. 225-234

Persistent link: https://www.econbiz.de/10010358724

Strategien und Methoden zur Beherrschung des Chaos : die Segmentierung des Social Web

Klär, Kerstin; Tabino, Oliver - In: Web-Monitoring : Gewinnung und Analyse von Daten über …, (pp. 235-263). 2010

Persistent link: https://www.econbiz.de/10003938298

Marketing #neurodiversity for well-being

Go Jefferies, Josephine; Ahmed, Wasim - In: Journal of consumer marketing 39 (2022) 6, pp. 632-648

Persistent link: https://www.econbiz.de/10013399784

Seeing Ourselves in Others : Reviewer Ambiguity, Egocentric Anchoring, and Persuasion

Walker Reczek, Rebecca; Lamberton, Cait Poynor; Norton, … - 2010

Consumers increasingly inform one another about marketplace offerings in online forums. These forums vary in terms of the information provided about reviewers (e.g., consumers may have no information about a reviewer or may see a full reviewer profile containing multiple pieces of demographic...

Persistent link: https://www.econbiz.de/10014193579

Social media use in international marketing : impact on brand and firm performance

Witek-Hajduk, Marzanna K.; Zaborek, Piotr - In: International journal of management and economics 58 (2022) 2, pp. 121-142

and how applications of SM in international marketing affect brand and firm performance in foreign markets. The study …. Performance metrics include an index of brand performance (BP) in a foreign market and return on assets (ROA). Structural equation … market research being significant contributors to brand and firm performance in a foreign market. SM effectiveness is …

Persistent link: https://www.econbiz.de/10013471254

Basic marketing research : integration of social media

Malhotra, Naresh K. - 2012 - 4. ed., internat. ed.

Persistent link: https://www.econbiz.de/10009301814