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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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How communication mediums shape the message
Oba, Demi; Berger, Jonah - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 3, pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
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In platforms we trust : misinformation on social networks in the presence of social mistrust
Charlson, George - 2022 - Revised 13 April 2022
Persistent link: https://www.econbiz.de/10013263241
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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Exploring interactive communication using social media
Zhang, Chrystal B.; Lin, Yi Hsin - In: The service industries journal 35 (2015) 11/12, pp. 670-693
Persistent link: https://www.econbiz.de/10011401815
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Virtualization of business processes : opportunity or necessity?
Czarniewski, Sławomir - In: Economic and environmental studies : a journal for … 14 (2014) 4, pp. 375-387
mass media, the Internet has become a space to allow for multilateral communication, searching for information, making …
Persistent link: https://www.econbiz.de/10010526449
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Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao; Sengupta, Jaideep - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
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Communicating and developing relationships through Facebook : the case of Greek organisations
Kotzaivazoglou, Iordanis - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 375-388
Persistent link: https://www.econbiz.de/10011862037
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The trilogy of a digital communication between the real man, his digital individual and the market of the digital economy
Beyi, Wendgoudi Appolinaire - In: SocioEconomic challenges : SEC 2 (2018) 2, pp. 66-74
Persistent link: https://www.econbiz.de/10011885975