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Content sharing in a social broadcasting environment : evidence from Twitter

Shi, Zhan; Rui, Huaxia; Whinston, Andrew B. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 123-142

Persistent link: https://www.econbiz.de/10010258263

Effects of social networks on prediction markets : examination in a controlled experiment

Qiu, Liangfei; Rui, Huaxia; Whinston, Andrew B. - In: Journal of management information systems : JMIS 30 (2013/14) 4, pp. 235-268

Persistent link: https://www.econbiz.de/10010378613

Social media strategies in product-harm crises

He, Shu; Rui, Huaxia; Whinston, Andrew B. - In: Information systems research : ISR 29 (2018) 2, pp. 362-380

Persistent link: https://www.econbiz.de/10011880195

Social Media Strategies in Product-Harm Crises

He, Shu; Rui, Huaxia; Whinston, Andrew B. - 2021

When a focal firm undergoes a product-harm crisis, non-focal firms offering similar products or services can suffer from a negative spillover effect but can also benefit from customers switching from the troubled focal firm, which we call the competitive effect. In response, a non-focal firm can...

Persistent link: https://www.econbiz.de/10013323286

Tweet to the top? : social media personal branding and career outcomes

Chen, Yanzhen; Rui, Huaxia; Whinston, Andrew B. - In: MIS quarterly 45 (2021) 2, pp. 499-534

Persistent link: https://www.econbiz.de/10012631365

When social media delivers customer service : differential customer treatment in the airline industry

Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham - In: Management information systems : mis quarterly 42 (2018) 2, pp. 489-520

Persistent link: https://www.econbiz.de/10011878404

Whose and what social media complaints have happier resolutions? : evidence from Twitter

Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham - In: Journal of management information systems : JMIS 34 (2017) 2, pp. 314-340

Persistent link: https://www.econbiz.de/10011764483

Does active service intervention drive more complaints on social media? : the roles of service quality and awareness

Sun, Shujing; Gao, Yang; Rui, Huaxia - In: Journal of management information systems : JMIS 38 (2021) 3, pp. 579-611

Persistent link: https://www.econbiz.de/10012804160

Does social media accelerate product recalls? : evidence from the pharmaceutical industry

Gao, Yang; Duan, Wenjing; Rui, Huaxia - In: Information systems research : ISR 33 (2022) 3, pp. 954-977

Persistent link: https://www.econbiz.de/10013373591

Racial bias in customer service : evidence from twitter

Gunarathne, Priyanga; Rui, Huaxia; Seidmann, Abraham - In: Information systems research : ISR 33 (2022) 1, pp. 43-54

Persistent link: https://www.econbiz.de/10013188240