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~subject:"Social Web"
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Social Web
Consumer behaviour
14
Konsumentenverhalten
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Revenue management
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Revenue-Management
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Customer satisfaction
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Kundenzufriedenheit
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Preismanagement
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Hotel industry
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Hotellerie
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revenue management
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Social web
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price
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Dienstleistungsmanagement
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Markenartikel
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Relationship marketing
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Restaurants
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Service management
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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consumer reviews
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hotels
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user-generated content
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McGuire, Kelly A.
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Noone, Breffni M.
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Journal of revenue and pricing management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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Social media meets hotel revenue management : opportunities, issues and unanswered questions
Noone, Breffni M.
;
McGuire, Kelly A.
;
Rohlfs, Kristin V.
- In:
Journal of revenue and pricing management
10
(
2011
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10009245041
Saved in:
2
Effects of price and user-generated content on consumers' prepurchase evaluations of variably priced services
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
4
,
pp. 562-581
Persistent link: https://www.econbiz.de/10010429829
Saved in:
3
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
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