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Telepresence in live-stream shopping : an experimental study comparing Instagram and the metaverse

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014327186

Consequences of consumer regret with online shopping

Barta, Sergio; Gurrea Sarasa, Raquel; Flavián Blanco, … - In: Journal of retailing and consumer services 73 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014303172

The influence of scent on virtual reality experiences : the role of aroma-content congruence

Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301

Persistent link: https://www.econbiz.de/10012430512

Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory

Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578

Persistent link: https://www.econbiz.de/10012817136

Augmented Reality Filters on Social Media. Analyzing the Drivers of Playability Based on Uses and Gratifications Theory

Ibanez-Sanchez, Sergio; Orus Sanclemente, C.; Flavián … - 2022

The arrival of augmented reality (AR) on social networks in the form of filters is generating new user experiences. Despite their potential as interactive marketing tools, previous research analyzing the impact of AR filters has focused mainly on shopping‐based or personal‐based variables....

Persistent link: https://www.econbiz.de/10014082758

Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Tourism management : research, policies, practice 31 (2010) 6, pp. 898-911

Persistent link: https://www.econbiz.de/10008650036

New members' integration : key factor of success in online travel communities

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Journal of business research : JBR 66 (2013) 6, pp. 706-710

Persistent link: https://www.econbiz.de/10009739967

Antecedents and consequences of consumer participation in on-line communities : the case of the travel sector

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: International journal of electronic commerce : IJEC 15 (2010/11) 2, pp. 137-167

Persistent link: https://www.econbiz.de/10008858228

The role of blogs on a successful political branding strategy

Casaló, Luis; Guinaliu, Miguel; Flavián Blanco, Carlos - In: Contemporary research in e-branding, (pp. 16-30). 2009

Persistent link: https://www.econbiz.de/10003778158

The role of trust, satisfaction and communication in the development of participation in virtual communities

Casaló, Luis V.; Flavián Blanco, Carlos; Guinalíu, Miguel - In: Connectivity and knowledge management in virtual …, (pp. 23-37). 2009

Persistent link: https://www.econbiz.de/10003778485