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Cultural differences in sports fan engagement on Facebook : a comparison of Australian and Indian cricket league
Annamalai, Balamurugan; Shabbirhusain RV; … - In: International journal of sport management and marketing … 22 (2022) 1/2, pp. 120-141
Persistent link: https://www.econbiz.de/10012990313
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Effects of sponsorship disclosures on social media influencer-user psychological contract violation : moderated mediation effects through the expectancy violations lens
Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Journal of consumer marketing 42 (2025) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10015205247
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Social media content strategy for sport clubs to drive fan engagement
Annamalai, Balamurugan; Yoshida, Masayuki; Varshney, Sanjeev - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648956
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The time-varying effectiveness of customer engagement in social media
Annamalai, Balamurugan; Varshney, Sanjeev - In: International journal of internet marketing and … 13 (2019) 4, pp. 338-358
Persistent link: https://www.econbiz.de/10012155309
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Sponsorship disclosure on social media : literature review and future research agenda
Jhawar, Anand; Varshney, Sanjeev; Kumar, Prashant - In: Management review quarterly 74 (2024) 3, pp. 1589-1617
Persistent link: https://www.econbiz.de/10015125065
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The emergence of virtual influencers : a shift in the influencer marketing paradigm
Jhawar, Anand; Kumar, Prashant; Varshney, Sanjeev - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 468-484
Persistent link: https://www.econbiz.de/10014302749