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Social network citizenship

Seraj, Mina; Toker, Aysegul - 2012

Persistent link: https://www.econbiz.de/10009487046

Location sharing on social networks : implications for marketing

Yavuz, Ramazan; Toker, Aysegul - In: Marketing intelligence & planning 32 (2014) 5, pp. 567-585

Persistent link: https://www.econbiz.de/10010406679

Social media adoption : a process-based approach

Toker, Aysegul; Seraj, Mina; Kuscu, Asli; Yavuz, Ramazan; … - In: Journal of organizational computing and electronic commerce 26 (2016) 4, pp. 344-363

Persistent link: https://www.econbiz.de/10011621345

Managing social media communications at Garanti Bank

Varnali, Kaan; Ersoy, Evrim; Tanriverdi, Sezin Gul; … - In: Strategic marketing cases in emerging markets, (pp. 99-106). 2017

Persistent link: https://www.econbiz.de/10011667540

Determinants of brand recall in social networking sites

Varnali, Kaan; Gorgulu, Vehbi - In: Strategic uses of social media for improved customer …, (pp. 124-153). 2017

Persistent link: https://www.econbiz.de/10011632744

Customer responses to service failures on social media

Varnali, Kaan; Cesmeci, Caner - In: The journal of services marketing 36 (2022) 5, pp. 691-709

Persistent link: https://www.econbiz.de/10013407589