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Consumer behavior on Facebook : does consumer participation bring positive consumer evaluation of the brand?
Ho, Ching-wei - In: EuroMed journal of business 9 (2014) 3, pp. 252-267
Persistent link: https://www.econbiz.de/10010416279
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"They" are or "we" are? : an analysis of Facebook interaction effects on brand loyalty
Ho, Ching Wei - In: Global business & economics review 18 (2016) 5, pp. 497-516
Persistent link: https://www.econbiz.de/10011665402
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Corporate reputation in the era of Web 2.0 : the case of Primark
Jones, Brian; Temperley, John; Lima, Anderson - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 927-939
Persistent link: https://www.econbiz.de/10003902389
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Influence of Taiwan military's Facebook community and organizational identification on members' attitude toward joining the military
Tan, Yung; Ho, Ching Wei - In: International journal of business and economics 18 (2019) 1, pp. 79-96
Persistent link: https://www.econbiz.de/10012231691