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Monitoring Web 2.0 : User Generated Content in der Hotellerie im deutschsprachigen Raum
Riegler, Barbara; Stangl, Brigitte - In: Innovationen in Tourismus und Freizeit : Hypes, Trends …, (pp. 105-117). 2011
Persistent link: https://www.econbiz.de/10009295699
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Leveraging emojis as visual semiotics for enhanced engagement in destination marketing
Yu, Joanne; Dickinger, Astrid; Egger, Roman - In: Journal of destination marketing & management : JDMM 33 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015077014
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Analyzing destination branding and image from online sources : a web content mining approach
Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843
Persistent link: https://www.econbiz.de/10011384132
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Exploring the generalizability of discriminant word items and latent topics in online tourist reviews
Dickinger, Astrid; Lalicic, Lidija; Mazanec, Josef A. - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 803-816
Persistent link: https://www.econbiz.de/10011687739
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Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne; Dickinger, Astrid; So, Kevin Kam Fung; … - In: Journal of retailing and consumer services 76 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014460786