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~subject:"Social Web"
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Social Web
Innovation
18
Social web
16
Consumer behaviour
14
Konsumentenverhalten
14
Innovation diffusion
11
Innovationsdiffusion
11
Kreativität
11
Creativity
10
New product development
8
Produktentwicklung
8
Innovationsmanagement
7
Social network
7
Soziales Netzwerk
7
Theorie
7
Theory
7
Viral marketing
7
Virales Marketing
7
Agent-based modeling
6
Agentenbasierte Modellierung
6
Customer integration
6
Innovation management
6
Kundenintegration
6
Market research
5
Marketing
5
Marktforschung
5
Network economics
5
Netzwerkökonomik
5
Advertising
4
Forecasting model
4
Influencer
4
Internet marketing
4
Online-Marketing
4
Prognoseverfahren
4
Social relations
4
Soziale Beziehungen
4
forecasting
4
influencer marketing
4
social networks
4
user-generated content
4
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Free
7
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Article
11
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10
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10
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1
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1
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English
16
Author
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Goldenberg, Jacob
16
Shapira, Daniel
5
Han, Sangman
4
Lehmann, Donald R.
4
Lanz, Andreas U.
3
Stahl, Florian
3
Hong, Jae Weon
2
Oestreicher-Singer, Gal
2
Reichman, Shachar
2
Barrot, Christian
1
Bayerl, Andreas
1
Becker, Jan U.
1
Beichert, Maximilian
1
Dover, Yaniv
1
Feldman, Ronen
1
Fresko, Moshe
1
Lanz, Andreas
1
Laran, Juliano
1
Lee, Janghyuk
1
Libai, Barak
1
Lowengart, Oded
1
Meyners, Jannik
1
Muller, Eitan
1
Netzer, Oded
1
Ohk, Kyung Young
1
Stephen, Andrew
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American Marketing Association
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Winter Marketing Academic Conference <2018, New Orleans, La.>
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Journal of marketing
4
Journal of marketing research
2
Marketing science
2
Journal of marketing research : JMR
1
MSI reports : working paper series
1
The connected customer : the changing nature of consumer and business markets
1
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ECONIS (ZBW)
16
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1
Targeting nearby influencers : the acceleration of natural triadic closure by leveraging interconnectors
Goldenberg, Jacob
;
Lanz, Andreas U.
;
Shapira, Daniel
; …
- In:
Journal of marketing
88
(
2024
)
5
,
pp. 111-130
Persistent link: https://www.econbiz.de/10015373407
Saved in:
2
Social connectivity, opinion leadership, and diffusion
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
- In:
The connected customer : the changing nature of …
,
(pp. 283-305)
.
2010
Persistent link: https://www.econbiz.de/10003951896
Saved in:
3
The quest for content : how user-generated links can facilitate online exploration
Goldenberg, Jacob
;
Oestreicher-Singer, Gal
;
Reichman, …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 452-468
Persistent link: https://www.econbiz.de/10009580895
Saved in:
4
Mine your own business : market-structure surveillance through text mining
Netzer, Oded
;
Feldman, Ronen
;
Goldenberg, Jacob
; …
- In:
Marketing science
31
(
2012
)
3
,
pp. 521-543
Persistent link: https://www.econbiz.de/10009562940
Saved in:
5
The role of hubs in the adoption process
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
73
(
2009
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003820590
Saved in:
6
The evolving social network of marketing scholars
Goldenberg, Jacob
;
Libai, Barak
;
Muller, Eitan
; …
- In:
Marketing science
29
(
2010
)
3
,
pp. 561-567
Persistent link: https://www.econbiz.de/10003984811
Saved in:
7
The role of mere closeness : how geographic proximity affects social influence
Meyners, Jannik
;
Barrot, Christian
;
Becker, Jan U.
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011749856
Saved in:
8
Local neighborhoods as early predictors of innovation adoption
Goldenberg, Jacob
;
Han, Sangman
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 3-45
Persistent link: https://www.econbiz.de/10008992254
Saved in:
9
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
10
Climb or jump : status-based seeding in user-generated content networks
Lanz, Andreas U.
;
Goldenberg, Jacob
;
Shapira, Daniel
; …
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 361-378
Persistent link: https://www.econbiz.de/10012177412
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