//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating the effect of ar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
27
Konsumentenverhalten
23
Multinationales Unternehmen
8
Transnational corporation
8
Advertising effects
7
International marketing
7
Internationales Marketing
7
Internet marketing
7
Online-Marketing
7
Werbewirkung
7
Brand management
6
Computerspiel
6
Cross-cultural management
6
Interkulturelles Management
6
Markenführung
6
USA
6
United States
6
Video game
6
Welt
6
World
6
Advertising
5
Brand
5
Brand image
5
Customer satisfaction
5
International business research
5
Internationale Betriebswirtschaftslehre
5
Markenartikel
5
China
4
Cultural identity
4
Emotion
4
Globalization
4
Kulturelle Identität
4
Markenimage
4
Mexico
4
Perception
4
Social web
4
Wahrnehmung
4
Aesthetics
3
Comparison
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Hernandez, Monica D.
2
Minor, Michael
2
Backes, Kayla
1
Fraering, Martin
1
Hong, Soonkwan
1
Oyedele, Adesegun
1
Vicdan, Handan
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
The journal of services marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
2
Consumer culture and political ideology plots in social media campaigns
Oyedele, Adesegun
;
Hernandez, Monica D.
;
Backes, Kayla
- In:
Journal of promotion management : innovations in …
25
(
2019
)
1
,
pp. 108-127
Persistent link: https://www.econbiz.de/10012179016
Saved in:
3
Beyond loyalty : customer satisfaction, loyalty, and fortitude
Fraering, Martin
;
Minor, Michael
- In:
The journal of services marketing
27
(
2013
)
4
,
pp. 334-344
Persistent link: https://www.econbiz.de/10009788843
Saved in:
4
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->