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Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto - In: The journal of consumer marketing 29 (2012) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
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Elements of strategic social media marketing : a holistic framework
Felix, Reto; Rauschnabel, Philipp A.; Hinsch, Chris - In: Journal of business research : JBR 70 (2017), pp. 118-126
Persistent link: https://www.econbiz.de/10011620382
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Sight unseen : the role of online security indicators in visual attention to online privacy information
Sheng, Xiaojing; Felix, Reto; Saravade, Swapnil; … - In: Journal of business research : JBR 111 (2020), pp. 218-240
Persistent link: https://www.econbiz.de/10012237805
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh K.; Hughes, David Laurie; Wang, Yichuan; … - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859