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The brick testament : religiosity among the adult fans of Lego
Muñiz, Albert M.; Antorini, Yun Mi; Schau, Hope Jensen - In: The Routledge companion to digital consumption, (pp. 308-316). 2013
Persistent link: https://www.econbiz.de/10009690723
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The benefits and challenges of collaborating with user communities
Antorini, Yun Mi; Muñiz, Albert M. - In: Research technology management : RTM 56 (2013) 3, pp. 21-28
Persistent link: https://www.econbiz.de/10009752305
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Innovative brand community members and their willingness to share ideas with companies
Nørskov, Sladjana; Antorini, Yun Mi; Jensen, Morten Berg - In: International journal of innovation management 20 (2016) 6, pp. 1650046-1-25
Persistent link: https://www.econbiz.de/10011603849
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How brand community practices create value
Schau, Hope Jensen; Muñiz, Albert M.; Arnould, Eric J. - In: Journal of marketing 73 (2009) 5, pp. 30-51
Persistent link: https://www.econbiz.de/10003875403
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Marketing communications in a world of consumption and brand communities
Muñiz, Albert M.; O'Guinn, Thomas C. - In: Marketing communication : new approaches, technologies, …, (pp. 63-85). 2005
Persistent link: https://www.econbiz.de/10003247642