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~subject:"Social Web"
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
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Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.
;
Moncrief, William C.
;
Rudd, John M.
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
3
,
pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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2
Social media and related technology : drivers of change in managing the contemporary sales force
Moncrief, William C.
;
Marshall, Greg W.
;
Rudd, John M.
- In:
Business horizons
58
(
2015
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10010476151
Saved in:
3
Social control in online communities of consumption : a framework for community management
Sibai, Olivier
;
Valck, Kristine de
;
Farrell, Andrew M.
; …
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10010527170
Saved in:
4
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
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