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Asia Pacific journal of marketing and logistics
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The journal of brand management : an international journal
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The ties that bind? : online musicians and their fans
Daellenbach, Kate
;
Kusel, Rachael
;
Rod, Michel
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 168-190
Persistent link: https://www.econbiz.de/10010532604
Saved in:
2
Helping those who help us : co-branded and co-created Twitter promotion in CSR partnerships
Burton, Suzan
;
Soboleva, Alena
;
Daellenbach, Kate
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 322-333
Persistent link: https://www.econbiz.de/10011753352
Saved in:
3
Tweets for tots : using Twitter to promote a charity and its supports
Soboleva, Alena
;
Burton, Suzan
;
Daellenbach, Kate
; …
- In:
The journal of consumer marketing
34
(
2017
)
6
,
pp. 515-523
Persistent link: https://www.econbiz.de/10011814488
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