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Leveraging digital advertising platforms for consumer research
Braun, Michael; Langhe, Bart de; Puntoni, Stefano; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 119-128
Persistent link: https://www.econbiz.de/10014634437
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The effect of members' satisfaction with a virtual community on member participation
Langerak, Fred; Verhoef, Peter C.; Verlegh, Peeter W. J.; … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001732897
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How to motivate opinion leaders to spread e-WoM on social media : monetary vs non-monetary incentives
López, Manuela; Sicilia, Maria; Verlegh, Peeter - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 154-171
Persistent link: https://www.econbiz.de/10012880175
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Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
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Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van; Antheunis, Marjolijn L.; Verlegh, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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Why nonprofits are easier to endorse on social media : the roles of warmth and brand symbolism
Bernritter, Stefan F.; Verlegh, Peeter W. J.; Smit, Edith G. - In: Journal of interactive marketing : a quarterly … 33 (2016), pp. 27-42
Persistent link: https://www.econbiz.de/10011482792
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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Who creates brand-related content, and why? : the interplay of consumer characteristics and motivations
Muntinga, Daniel G.; Moorman, Marjolein; Verlegh, … - In: Digital advertising : theory and research, (pp. 259-284). 2017
Persistent link: https://www.econbiz.de/10011646120
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The differential impact of brand loyalty on traditional and online word of mouth : the moderating roles of self-brand connection and the desire to help the brand
Eelen, Jiska; Özturan, Peren; Verlegh, Peeter - In: International journal of research in marketing : IJRM ; … 34 (2017) 4, pp. 872-891
Persistent link: https://www.econbiz.de/10011792408