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ECONIS (ZBW)
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Harnessing social media business affordances for internationalisation : multiple case study of small and medium-sized enterprises
Vanninen, Heini
;
Mero, Joel
;
Glavas, Charmaine
- In:
International journal of export marketing : IJExportM
5
(
2022
)
2
,
pp. 141-162
Persistent link: https://www.econbiz.de/10014310075
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2
What advertisers need to know about the iYGeneration : an Australian perspective
Luck, Edwina
;
Mathews, Shane
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003974804
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3
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
4
Blurring of boundaries : consumer self-narratives in digital virtual leisure
Susilo, Tifani
;
Mathews, Shane
;
Luck, Edwina
;
Martin, Brett
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531486
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