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Companies are starting to recognize the need to build a virtual community. They want to achieve a brought range of goals but face different, more demanding requirements when building a virtual community than do other providers. To give companies a guideline on how to establish their own virtual...
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In this study we examine the effects of exogenous vs. endogenous governance rules on a virtual community handling an innovative task. Specifically we investigate the relationship between the two modes (exogenous vs. endogenous) and factors such as motivation, conflict and justice. We conducted...
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Within this paper we examine the strategic perspective of the emerging phenomenon of performance-oriented systems (e.g. car-sharing, cloud computing). Based on twenty-seven system examples from four industries, we derive six founding propositions that delineate their strategic characteristics...
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The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create...
Persistent link: https://www.econbiz.de/10009424476