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Social Web
Relationship marketing
31,695
Beziehungsmarketing
31,036
Electronic Commerce
28,039
E-commerce
25,389
Social web
24,717
Consumer behaviour
23,376
Konsumentenverhalten
23,264
Privater Haushalt
18,269
Energiewirtschaft
18,153
Household
18,140
Energy sector
10,421
Online-Handel
10,060
Online retailing
10,040
Online-Marketing
9,085
Internet marketing
8,978
Deutschland
8,784
Theorie
8,307
Theory
8,246
Customer satisfaction
7,652
Kundenzufriedenheit
7,559
Internet
7,335
Germany
7,221
Service quality
5,412
Dienstleistungsqualität
5,390
Brand management
4,641
Markenführung
4,639
Digitalisierung
4,396
Welt
4,309
World
4,278
Digitization
4,196
USA
4,073
Energiepolitik
4,024
Lieferantenmanagement
3,972
Supplier relationship management
3,969
United States
3,858
Marketingmanagement
3,755
Marketing management
3,728
Soziales Netzwerk
3,395
Energy policy
3,363
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5,928
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657
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6,737
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6
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Law, Rob
50
Tan, Yong
40
Dwivedi, Yogesh K.
39
Kuchler, Theresa
38
Qiu, Liangfei
38
Stroebel, Johannes
38
Whinston, Andrew B.
35
Bailey, Michael
32
Füller, Johann
32
Filieri, Raffaele
31
Hajli, Nick
28
Ozuem, Wilson
27
Gu, Bin
26
Loureiro, Sandra Maria Correia
26
Martínez-López, Francisco J.
26
Saxton, Gregory D.
26
Stephen, Andrew T.
23
Kummer, Michael E.
22
Allcott, Hunt
21
Flavián Blanco, Carlos
21
Harrigan, Paul
21
Hollebeek, Linda D.
21
Leimeister, Jan Marco
21
Petrova, Maria
21
Rita, Paulo
21
Sabatini, Fabio
21
Dennis, Alan
20
Gentzkow, Matthew Aaron
20
Haenlein, Michael
20
Pitt, Leyland F.
20
Vrontis, Demetris
20
Hinz, Oliver
19
Thaichon, Park
19
Agnihotri, Raj
18
Dhir, Amandeep
18
Enikolopov, Ruben
18
Ghose, Anindya
18
Hong, Yili
18
Krcmar, Helmut
18
Kreutzer, Ralf T.
18
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IGI Global
140
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
62
European Commission / Joint Research Centre
21
Consumers, Health, Agriculture and Food Executive Agency
15
GFK
15
Center Data
14
Wageningen Economic Research
14
Books on Demand GmbH <Norderstedt>
9
European Commission / Directorate-General for Communications Networks, Content and Technology
9
Nomos Verlagsgesellschaft
9
American Marketing Association
8
European Commission / Directorate-General for Education, Youth, Sport and Culture
8
European Institute for Gender Equality
8
Information Resources Management Association
8
OECD
8
European Commission / Directorate-General for the Information Society and Media
7
European University Institute / Robert Schuman Centre for Advanced Studies
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
India Centre for Migration (ICM)
6
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Edward Elgar Publishing
5
European Centre for Disease Prevention and Control
5
European Commission / Directorate-General for Employment, Social Affairs and Inclusion
5
International Telecommunications Society
5
Technische Universität Dresden
5
epubli GmbH
5
European Commission / Statistical Office of the European Union
4
European Parliament / Directorate-General for Internal Policies of the Union
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Springer International Publishing
4
Technische Universität Dresden / Fakultät für Informatik
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
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Journal of business research : JBR
551
Journal of retailing and consumer services
320
Technological forecasting & social change : an international journal
264
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
262
Information systems research : ISR
182
International journal of internet marketing and advertising : IJIMA
180
Tourism management : research, policies, practice
160
Journal of management information systems : JMIS
149
SpringerLink / Bücher
142
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
International journal of hospitality management
124
Electronic commerce research
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
International journal of business information systems : IJBIS
111
Business horizons
108
Psychology & marketing
108
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Industrial marketing management : the international journal for industrial and high-tech firms
105
Journal of marketing communications
104
Journal of internet commerce
98
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
International journal of networking and virtual organisations : IJNVO
87
International journal of electronic marketing and retailing : IJEMR
85
Management information systems : mis quarterly
84
Marketing science
84
Journal of travel and tourism marketing
82
Cogent business & management
80
Journal of electronic commerce research : JECR
80
The journal of product & brand management
80
International journal of contemporary hospitality management
78
Journal of marketing management : MM
78
Springer eBook Collection
78
Asia Pacific journal of marketing and logistics
75
The journal of brand management : an international journal
75
International journal of consumer studies
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
74
Journal of marketing
73
Journal of hospitality marketing & management
71
Journal of information & knowledge management : JIKM
69
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ECONIS (ZBW)
24,711
EconStor
32
OLC EcoSci
2
Other ZBW resources
2
BASE
1
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date (oldest first)
1
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 51-64
Persistent link: https://www.econbiz.de/10012421891
Saved in:
2
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
3
Investigating the impact of online brand communities on online customer engagement and brand loyalty
Gupta, Rajeev
;
Kumar, Vikas
;
Kaushik, Arun Kumar
; …
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 319-338
Persistent link: https://www.econbiz.de/10014390288
Saved in:
4
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
5
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
6
Cultivating loyal customers through online customer communities : a psychological contract perspective
Bi, Qingqing
- In:
Journal of business research : JBR
103
(
2019
),
pp. 34-44
Persistent link: https://www.econbiz.de/10012104084
Saved in:
7
Co-creative service design for online businesses in post-COVID-19
Shamim, Amjad
;
Siddique, Junaid
;
Noor, Uzma
;
Hassan, Rohail
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 128-145
Persistent link: https://www.econbiz.de/10013536375
Saved in:
8
Customer participation, positive electronic word-of-mouth intention and repurchase intention : the mediation effect of online brand community trust
Luc Phan Tan
- In:
Journal of marketing communications
30
(
2024
)
7
,
pp. 792-809
Persistent link: https://www.econbiz.de/10015416523
Saved in:
9
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
10
Who will stay with the brand after posting non-5/5 rating of purchase? : an empirical study of online consumer repurchase behavior
Ke, Dan
;
Zhang, Heci
;
Yu, Ning
;
Tu, Yanbin
- In:
Information systems and e-business management : ISeB
19
(
2021
)
2
,
pp. 405-437
Persistent link: https://www.econbiz.de/10012616912
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