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~subject:"Social Web"
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Social Web
Consumer behaviour
43
Konsumentenverhalten
43
Viral marketing
21
Virales Marketing
21
Communication
15
Kommunikation
15
Language
12
Social web
12
Sprache
12
Personality psychology
11
Persönlichkeitspsychologie
11
Brand image
10
Markenimage
10
Linguistics
9
Linguistik
9
Decision
8
Emotion
8
Entscheidung
8
Experiment
8
word of mouth
8
Social behaviour
7
Soziales Verhalten
7
language
7
natural language processing
7
Marketing
6
USA
6
United States
6
Advertising
5
Werbung
5
Advertising effects
4
Behavioral economics
4
Beziehungsmarketing
4
Brand management
4
Decision theory
4
Entscheidungstheorie
4
Markenführung
4
Perception
4
Relationship marketing
4
Social network
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11
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English
12
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Berger, Jonah
11
Buechel, Eva C.
2
Chen, Zoey
2
Akpinar, Ezgi
1
Buechel, Eva
1
Milkman, Katherine L.
1
Moe, Wendy W.
1
Oba, Demi
1
Packard, Grant
1
Schweidel, David A.
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Weingarten, Evan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Consumer psychology in a social media world
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing
1
MSI reports : working paper series
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
12
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1
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
2
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
3
Word of mouth and interpersonal communication : a review and directions for future research
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 586-607
Persistent link: https://www.econbiz.de/10010410173
Saved in:
4
How communication mediums shape the message
Oba, Demi
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
3
,
pp. 406-424
Persistent link: https://www.econbiz.de/10015144199
Saved in:
5
Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009356635
Saved in:
6
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
7
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
8
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
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