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Leaders' social media usage intentions for in-bound customer communications
Milewicz, Chad; Saxby, Carl - In: Management research review 36 (2013) 9, pp. 849-867
Persistent link: https://www.econbiz.de/10009779968
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Friendship on social networking sites : improving relationships between hotel brands and consumers
Su, Na; Mariadoss, Babu John; Reynolds, Dennis - In: International journal of hospitality management 51 (2015), pp. 76-86
Persistent link: https://www.econbiz.de/10011413949
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Emotional and cognitive involvement of consumers with hotel brands on social networking sites
Nu, Su; Mariadoss, Babu John; Reynolds, Dennis - In: Journal of hospitality and tourism insights 2 (2019) 4, pp. 377-390
Persistent link: https://www.econbiz.de/10012131599
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The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.; Pomirleanu, Nadia; Mariadoss, … - In: Journal of business research : JBR 125 (2021), pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
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Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.; Creek, Steven A.; Allison, Thomas H.; … - In: Technological forecasting & social change : an … 190 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
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Crowdfunding success through social media : going beyond entrepreneurial orientation in the context of small and medium-sized enterprises
Sahaym, Arvin; Datta, Avimanyu; Brooks, Stoney - In: Journal of business research : JBR 125 (2021), pp. 483-494
Persistent link: https://www.econbiz.de/10012494122
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Risky combination : the role of managerial perceptions of social media use and entrepreneurial orientation on SME innovation
Brooks, Stoney; Sahaym, Arvin; Datta, Avimanyu; … - In: Management decision 61 (2023) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10013482698